MB Group Announces Digital Partnership with SAP

MB Group, an Oman based multinational group, has begun a new journey through the announcement of a digital transformation partnership with SAP which is a German based multinational software company.

As increase in demand for energy continues globally, more and more energy companies are going for digitizing their business operations so that to support as well as increase business efficiency and productivity. Market of digital oil field of Africa and the Middle East is all set to achieve $2 billion by the year 2022, as per a report issued by TechSci Research.

The group has 4,000+ staff members working in a number of countries located across Africa, Australia, the Middle East and South Asia. The group has business operations in industry sectors such as manufacturing trading, oil and gas, investment, engineering, marine, and mining and exploration.

With the announcement of the aforementioned partnership with SAP, the group has put first steps in the direction of transforming and digitizing all its operations through the SAP implementation.

Badran Al Hinai, Group Human Resources General Manager at MB Holding said that, in order to address the challenges of the competitive and complex oil and gas, mining and manufacturing industries we needed full transparency and visibility with respect to all our business operations. He further said that with the announcement of the digital transformation partnership with SAP, MB Group is on its way to having real-time information that will help in better decision-making, increase in business efficiency and productivity and better view of highly analytical and interactive business dashboards.

MB Group is expected to implement a number of SAP modules, such as, the SAP Analytics Cloud, the SAP Digital Boardroom, the SAP Ariba digital procurement platform, SAP S/4HANA real-time business suite, the SAP Success Factors human experience management suite and the SAP Learning Hub for enhancing digital skills of the group’s employees.

Waheed Al Hamaid, Managing Director at SAP Oman, said that with the decision of digitizing all the business operations, MB Group has paved the way for other Middle Eastern multinational firms to use the latest technology for optimizing business operations, employee experiences, logistics, efficiency and productivity. He further said that as a smart business enterprise operating in the energy industry sector, the Oman-based group, through the use of latest digital technology can satisfy the energy demands as well as add new value for all its customers in the long-term.